Definition: Innovation in pricing

Category: R & D - Oslo Manual

Innovations in pricing involve the use of new pricing strategies to market the firm’s goods or services. http://ec.europa.eu/eurostat/ramon/statmanuals/files/9205111E.pdf
Source:
Organization for Economic Cooperation and Development (OECD) and Statistical Office of the European Communities (Eurostat), "The measurement of scientific and technological activities: guidelines for collecting and interpreting innovation data: Oslo manual)", Third Edition, Paris, 2005, par. 175
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