Please turn off your ad blocker so we can further develop the platform.
Definition: Marketing for new products
Category: Frascati Manual
Marketing for new products covers activities in connection with the launching of a new product. These may include market tests, adaptation of the product for different markets and launch advertising, but will exclude the building of distribution networks for market innovations. http://ec.europa.eu/eurostat/ramon/statmanuals/files/Frascati_Manual_1993_summary_EN.pdf
Source:
Organisation for Economic Co-operation and Development (OECD), "Main Definitions and Conventions for the Measurement of Research and Experimental Development (R&D). A Summary of the Frascati Manual 1993", OECD, Paris, 1994, p.5
Organisation for Economic Co-operation and Development (OECD), "Main Definitions and Conventions for the Measurement of Research and Experimental Development (R&D). A Summary of the Frascati Manual 1993", OECD, Paris, 1994, p.5
Created:
Updated: