Definition: Advertising

Category: Agriculture - EU legislation

Any representation to the public, by any means other than a label, that is intended or is likely to influence and shape attitude, beliefs and behaviours in order to promote directly or indirectly the sale of organic products. http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=uriserv:OJ.L_.2007.189.01.0001.01.ENG
Source:
European Union, Council Regulation (EC) No 834/2007 of 28 June 2007 on organic production and labelling of organic products and repealing Regulation (EEC) No 2092/91, Official Journal of the European Union No L 189, 20.7.2007, p. 1 - 23
Created:
Updated: