Definition: Social desirability bias

Category: Memobust Glossary

Systematic underreporting of something to "fit in" in what the respondent thinks is "normal" or accepted in society. https://ec.europa.eu/eurostat/cros/content/memobust-glossary-pdf-file_en
Source:
Eurostat, "Memobust Glossary" (part of the Memobust Handbook on Methodology of Modern Business Statistics), ESSnet "Memobust", March 2014
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