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Definition: Loss-leader selling
Category: Producer price indices
Marketing practice of selling a good or service at a loss in order to attract customers to buy other products at regular prices. http://ec.europa.eu/eurostat/product?code=KS-04-14-661&mode=view
Source:
Eurostat, Organization for Economic Cooperation and Development (OECD), "Eurostat-OECD Methodological Guide for Developing Producer Price Indices for Services (Second Edition)", Luxembourg, Paris, 2014
Eurostat, Organization for Economic Cooperation and Development (OECD), "Eurostat-OECD Methodological Guide for Developing Producer Price Indices for Services (Second Edition)", Luxembourg, Paris, 2014
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