Definition: Interactive media

Category: Culture

Interactive media can be defined as being interactive when either i) two or more objects have an effect on one another; ii) the user can effect a change on an object or within the environment (users playing videos games); iii) they involve active participation of a user; or iv) there is two way effect as opposed to one way or simple cause effect http://ec.europa.eu/eurostat/ramon/statmanuals/files/FCS09_EN.pdf