Definition: Brand

Category: Business registers

Firms marketing differentiated products frequently develop and compete on the basis of brands or labels (Coca Cola vs. Pepsi-Cola, etc.). Each of these brands may be preferred by different buyers willing to pay a higher price or make more frequent purchases of one branded product over another. http://ec.europa.eu/eurostat/ramon/statmanuals/files/KS-32-10-216-EN-C-EN.pdf OECD, "Glossary of Industrial Organisation Economics and Competition Law"